Category: Proposal Writing

The REAL Numbers (& Why the Burnt-Out, Sleep-Deprived #GovCon Proposal Manager Industry Norm Needs to Change)

Often, companies find that the hours needed to produce a compliant and compelling response exceed the number available in-house. But, they push forward anyway. Which is why burnout and turnover in GovCon proposal development are very real issues. WinBiz is passionate about helping our clients to grow and capture more revenue—and that requires knowing and being honest about the numbers. ...READ MORE »

Win More With Better Win Themes: The What

  When we talk about win themes, we’re talking about the higher-level features and benefits of your solution. Win themes are not one-size fits all. They focus on individual customer pain points and speak to those points specifically—whether lower cost, lower risk, proven solutions, innovation, experienced talent, or performance-based accountability—by using proof statements to validate how those pain points will ...READ MORE »

Win More With Better Win Themes: The Why

All you have to do is say the words, “Win Themes,” and even businesses with the most robust proposal teams and processes might cringe. Why? Because the process of creating win themes can not only seem ambiguous, but also requires you to pause long enough to reflect and refine your messaging. In a perfect world, creating win themes would be a team-affair. Leadership, sales, proposal writers, ...READ MORE »

We’re Total Control Freaks and Think You Should Be One Too!

We love productivity hacks. And spending so much time using Office products has given us an efficiency edge we continually like to hone. Why? Because we’ve found shaving off milliseconds adds up fast. Think of how often you move off your keyboard to use your mouse. Those right-click, drag, and drop motions are on repeat all day every day. Cut ...READ MORE »

WinBiz Proposals’ Algorithm to take Compliant Content to Compelling [Infographic] 

We don’t need to be compelling, because it’s just about the scoring criteria…right? Wrong. Why? Because although the government is required to use the scoring criteria in their evaluation, ultimately there is a person at the end of that scoresheet. And at a very basic level, it’s human nature to want to be compelled during a sales process. The compliance trap While you have ...READ MORE »